INTERNATIONAL CAMPAIGN AGAINST MICROBEADS IN COSMETICS

Look for the Zero

Recent research shows that many more types of plastics are added to personal care products than previously thought. It also shows that some plastic microbeads are replaced with bio-based/bio-degradable microbeads which do not break down in water. On top of this, the use of nanoplastics in cosmetics is a worrying development. It makes it very difficult for consumers to choose 'plastic free' products.

This is why we change the burden of proof. Instead of consumers having to check and choose, we are asking producers to declare their care products free of microplastics. Plastic free products will be included in the new Zero category of the Beat the Microbead website and app. The brands that do not use microplastics can carry the 'Zero plastic inside' logo. In one glance, this logo makes it clear for consumers that a product is guaranteed 100% free of microplastics.

The Dutch supermarket chain Ekoplaza is the first in the world to carry the 'Zero plastic inside' logo on all the cosmetics and toiletries of their house-brand, Botanique. Also are all personal care products they sell 100% microplastic free.

These brands are currently approved to use our logo: